We help you tell your Brand’s story
Capture attention and inspire action.
A unique opportunity to tell a story about your brand without distractions
Catalogs are drivers to your websites and stores. Online shoppers browse printed catalogs before making a purchase.
Acquisition, retention, cross sell, upsell, advocacy
Kappa offers digest, regular, oblong, square and even tabloid for a high quality physical connection to your consumer.
Enhance the customer experience and Increase engagement by testing different catalog sizes.
We added a 48pp press and all of our presses are equipped with inline register-control and closed-loop color.
Saddle-stitch and perfect binding in every plant, selective binding and cost-effective production of Award winning catalogs.
Glossy and matte UV coatings and varnish as well as spot colors, and web printing for 9pt covers.
Comail, Commingle, Bound Printed Matter and Dropship mailing services at your disposal.
Customer focused, privately held and strong financials = stability
Large enough to be formidable and small enough to be nimble
Curling up on the couch while flipping through a catalog is a way to drift away from distractions. It feels authentic. Your catalog is your first impression with new prospects. Not simply a vehicle to showcase your offerings, your catalog offers a glimpse into your brand identity and what you find important. It's what helps recipients form perceptions about you and how you might approach their business. For current customers, your catalog is equally important. They are already buying from you, so they want what you’re selling. Still, their attention requires effort. Mailing frequently is a good idea, but if your catalog is too familiar, they can dismiss it as something they’ve seen before.
So what are some keys to increasing your catalog’s impact? Here are five tips from the pros at Kappa:
One of the greatest ways to command attention is through great-looking design. You need a look that is unique, intriguing, and speaks to your image. Certainly, not every cataloger is selling timeshares in Bora Bora, but you still need one that generates interest. While some content management systems (CMSs) can make development plug-and play, they can also convey a templated look. Make the investment to avoid this. If your products aren’t worth the presentation, they’re probably not worth the price tag either.
If you’ve been mailing the same-old, standard-sized catalog for a while, it's time to spice things up. Surprise recipients with a tabloid, digest, or even square piece. Experiment with a sneak-peak or an all-encompassing “best of the best.” Consider a horizontal format. Some of the most effective catalogs are the ones recipients don’t expect. You can also spruce up your look with foil stamping, spot or full coatings, or special PMS inks. Add them to photos of new products or best-sellers to add a new dimension. If you’re short on budget, focus on your catalog’s cover. This is what will ultimately commit recipients to read your catalog through.
A catalog is only successful if its pulls. Engage consumers and make it easy to follow. Strive for continuity, include reviews, and make it easy to get more information. Most important, provide multiple options for ordering, clearly, on every page.
The substrate you select can have a tremendous effect on impact. Thin stock can make you look cheap. High-gloss too can be problematic, as large amounts of description text can be hard to read. Kappa offers hundreds of quality catalog stocks to get you noticed. You can choose from various weights in gloss, satin, matte, and other finishes — and amongst a number of recycled, biodegradable, and even tree-free stocks to support your sustainability efforts. If your catalog has a long shelf life, you may also want to think about archival quality. Discuss your objectives with our experts when ordering.
With good planning and a trusted print partner, you can create a great catalog with lasting impact. In addition to printing, Kappa also offers comail distribution to help you minimize postage costs and expedite delivery cycles.